Willowbrook: Peebles Corp's New CRE Lending Arm

Peebles Corporation has launched Willowbrook Partners, a Miami-based private credit firm. Led by CEO Sten Sandlund, a four-decade CRE veteran, Willowbrook Partners aims to provide tailored credit solutions ranging from $5 million to $50 million for commercial real estate projects.

In its first year, Willowbrook Partners targets bridge lending, value-add lending, acquisition financing, and pre-development financing, primarily focusing on projects along the Interstate 95 corridor from Boston and New York to the Carolinas and South Florida. The firm will invest across all asset classes in markets where the Peebles Corporation has historical experience and underwriting certainty.

The recent retreat of traditional lenders from large-scale CRE lending, coupled with more stringent capital requirements and ongoing consolidation of regional banks, has created a need for private credit solutions. Willowbrook Partners aims to capitalize on this opportunity, with limited institutional competition.

Donahue Peebles III, co-chairman of Willowbrook Partners, anticipates the firm will complete "several hundred million dollars" worth of transaction volume in its first year of operation.

Our Opinion:

Having a respected real estate firm like Peebles launch a private lending arm is a strong vote of confidence in the alternative financing space. It reinforces the narrative that this is an attractive and growing market worthy of investment and attention. It also highlights the significant gap in the CRE lending market left by traditional banks, which is precisely the space that alternative funders aim to fill.

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